Brand Identity in Package Design

Aerosol-generating article wrapper with etched designs that provides branding and decoration on aerosol devices like e-cigarettes without the issues of embossing or printing. The wrapper is made of cellulosic material with a thickness of at least 35 microns and tensile strength of at least 25 N/15 mm. The etched designs are created by laser etching, evaporating material to carve lines less than the thickness of the wrapper. This allows detailed, customizable designs without tools or inks that can transfer.

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The design is for the appearance of a container, such as a beverage bottle. The design aims to create an aesthetically pleasing and unique look for the container that will stand out on store shelves and appeal to consumers. The design may involve features like an unconventional shape, textured surfaces, bold colors, or intricate graphics. The goal is to make the container more visually appealing and memorable compared to similar products, which can help increase brand recognition and sales.

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Decorated cosmetics bottle with a detachable decorative element that allows reusability and easy customization without degrading the decoration. The bottle has a pump with a threaded neck, and a decorative device with a connected element. The attachment part of the decorative device surrounds the neck and clamps between the shoulder and pump body. This securely holds the decoration without interfering with product use. It allows detaching the decorative element for easy sorting and reuse of the bottle. This addresses the issue of degrading decorations and complicating recycling when attached decorations are used. It also enables brands to easily change bottle aesthetics without requiring new bottles for reusable bottles.

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Packaging bag with a pattern that provides visual interest both when the bag is empty and when it contains an object. The bag has a printed motif on the front or back side. When the bag is empty, the pattern is visible. When an object is placed inside the bag, the pattern is visible through the bag walls. This allows users to enjoy the design of the bag even when it is not fully packed.

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Digital printing apparatus for packaging machines that enables customization of packages without reducing production speed. The digital printing apparatus is integrated into a packaging machine for pourable products like juice. It allows printing customized content onto the packages as they are being formed and filled. This allows customization of some or all of the packages without slowing down the packaging line. The digital printing apparatus is designed to work with high-speed packaging machines and does not impact production rates. It allows customization of packages like juice cartons without needing separate customization lines.

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Packaging containers with concealed welds and 360 degree printing for tubes, cans, and flasks. The containers have printed designs on the outer surface that continue around the welded seams. The printing and welding process involves: 1) printing images on sheets with parallel side strips, 2) cutting the strips to match container diameter, 3) forming the sheet into a tube, 4) welding the edges, and 5) cutting the tube at the image. The width of the initial image matches the container diameter, and the side strips have copies of the opposite edge. This allows continuous printing around the container. The width adjustment accounts for shrinkage during printing and welding.

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Storing alcoholic drinks like cachaça in glass bottles with wooden letters inside to enhance the presentation and provide visual stimulation for consumers. The bottles have transparent glass walls and two base sections that hold wooden letters shaped into names or phrases. The wooden letters made from mature wood are inserted inside the bottle to create a unique and customized labeling option for alcohol bottles.

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Consumer product packaging with a visible code that allows using the product's printing colors instead of black and white for the code without affecting its scannability. The packaging has three colored regions, one of which has lower luminosity than the other two. A device with a camera and processor scans the code by assigning lower luminosity colors a first value and higher luminosity colors a second different value. This allows the product's unique colors to be used in the code without issues from contrast or limitations on printing inks.

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A bottle system for spirits and beverages that adds visual interest and brand loyalty. The system involves a bottle with an internal stirrer that can create a swirling vortex in the liquid. The stirrer is activated by a detachable base that also has a light source. The base can wirelessly connect to a mobile device to change the vortex shape and light color. This allows customization and tracking of usage. The bottle has a narrow neck and flexible stirrer to fit. The base indirectly rotates the stirrer to prevent mechanical connection. The system aims to grab attention in bars and clubs with dynamic visuals.

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Decorative sleeve for soft-packaged products like toothpaste, makeup, ointments, or lotions to transform their exterior into a customizable, decorative, and hygienic covering. The sleeve has a body, dispensing opening, and product receiving section. It conceals the product when inserted and has a decorative feature on the outside. The sleeve can adapt to various soft-packaged items and allows customization like size, color, texture, and functionality. It provides a decorative aesthetic, convenience, and hygiene enhancement for products with soft packaging.

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A pharmaceutical packaging box with visual effects to enhance the user experience and make the product more appealing. The packaging box has design features like embossing, debossing, foil stamping, holographic printing, or other techniques that create tactile or visual effects on the surface of the box. These effects can be used to convey product information, branding, or other messages to the user. The visual effects could be simple patterns, intricate designs, or anything that catches the eye and adds an element of interest to the otherwise plain pharmaceutical packaging. The goal is to create a packaging box that stands out and provides an engaging user experience beyond just the medication inside.

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A pharmaceutical packaging box with visual effects to make the packaging more attractive and engaging for patients. The box has a unique design with features like 3D embossing, holographic foil stamping, or color-shifting ink to create visual effects that catch the eye and provide an enhanced tactile experience. The aim is to make the packaging more appealing and memorable, potentially improving patient adherence to medication regimens.

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Enhancing customer experience in e-commerce packaging by using digital printing on the boxes to personalize and engage customers. The method involves digitally printing custom designs, promotions, and messages on the packaging boxes based on customer data and preferences. This provides a personalized unboxing experience and can also upsell related products. The boxes are printed using digital techniques rather than traditional printing methods.

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A decorative design for packaging bags. The design aims to enhance the visual appeal and aesthetic value of packaging bags. The design can be printed, embossed, or applied as a label on the packaging bag surface. It can feature various patterns, images, logos, or text to make the bags more attractive and distinctive. The design can also convey brand identity, product information, or promotional messages.

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Packaging material having a high level of designability due to metallic luster without using a metal layer. The material includes a plastic film, a pattern layer and a sealant layer are laminated in this order from the outer layer side, and at least a part of the pattern layer contains a binder resin and metal flakes.

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Plastic bottles for carbonated beverages and carbonated beverage products with distinctively differentiated appearance compared to conventional bottles. The bottle has an uneven surface formed by a plurality of polygonal surfaces with ridges and valleys instead of the smooth curved surfaces of traditional bottles. This provides a visual and tactile difference when picking up the bottle. The ridges and valleys are formed by intersecting polygonal faces. The uneven portions can be symmetric or asymmetric, and have specific size and placement ranges to maximize the tactile and visual effect.

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A pouch with a rough texture on one side and sequential display on the other side to prevent counterfeiting. The pouch has a large number of protrusions on one side and characters or patterns on the other side that appear sequentially when viewed from the other side. This creates a tactile difference and visual sequential display to prevent counterfeiting when held and inspected. The pouch is made by laminating a film or aluminum foil with fusing material at the periphery.

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A smoking article wrapper, like cigarette paper, with highly reflective areas and less reflective areas to provide visual differentiation and premium appearance compared to conventional papers. The wrapper has coated areas with a gloss of 4-10 GU and uncoated areas with lower gloss. The coated areas provide a noticeable contrast in glossiness exceeding 2 GU compared to the uncoated areas. The wrapper is produced by selectively printing a polymer onto some areas using flexography to create the coated areas with higher gloss.

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Cigarette paper with highly reflective areas and a method for producing it that allows delimitation of brands, premium appearance, and recognition of patterns without affecting permeability. The paper has coated areas with glossiness above 4 units and non-coated areas below 4 units, with at least a 2-unit difference. This creates a contrast in glossiness that is visible to the eye. The coating provides shine without significantly decreasing permeability. The coated areas are selectively printed using flexography to apply the coating material.

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A packaging box design with a unified appearance where the compartment section and the main box section are connected seamlessly to create a cohesive whole. This provides a visually pleasing and harmonious packaging that avoids the disjointed look of separate sections. The compartment section can have features like handles or cutouts that complement the main box design for a cohesive aesthetic.

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