Brand Identity in Package Design
Package design systems must balance brand recognition across diverse materials, production methods, and form factors. Current manufacturing processes handle complex geometries with micron-level precision—from laser-etched cellulosic wrappers at 35 microns thickness to digitally printed surfaces requiring precise color calibration for scannable features. These technical parameters directly impact brand consistency and production efficiency.
The core challenge lies in maintaining visual brand cohesion while adapting to the physical constraints of different packaging materials, manufacturing processes, and regulatory requirements.
This page brings together solutions from recent research—including seamless 360-degree printed designs for welded containers, adaptive decorative systems for soft packaging, variable luminosity encoding for brand colors, and detachable decorative elements for reusable containers. These and other approaches demonstrate how brands can achieve consistent identity expression across diverse packaging applications while meeting practical manufacturing and sustainability requirements.
1. Container Design with Distinctive Shape and Textured Surface
UNI-PRESIDENT GLASS INDUSTRIAL CO LTD, 2024
The design is for the appearance of a container, such as a beverage bottle. The design aims to create an aesthetically pleasing and unique look for the container that will stand out on store shelves and appeal to consumers. The design may involve features like an unconventional shape, textured surfaces, bold colors, or intricate graphics. The goal is to make the container more visually appealing and memorable compared to similar products, which can help increase brand recognition and sales.
2. Cosmetics Bottle with Detachable Neck-Clamping Decorative Element
NEYRET TEXTILE HOLDING, 2024
Decorated cosmetics bottle with a detachable decorative element that allows reusability and easy customization without degrading the decoration. The bottle has a pump with a threaded neck, and a decorative device with a connected element. The attachment part of the decorative device surrounds the neck and clamps between the shoulder and pump body. This securely holds the decoration without interfering with product use. It allows detaching the decorative element for easy sorting and reuse of the bottle. This addresses the issue of degrading decorations and complicating recycling when attached decorations are used. It also enables brands to easily change bottle aesthetics without requiring new bottles for reusable bottles.
3. Bottle System with Internal Stirrer and Detachable Base for Wireless Vortex and Light Control
TREMARK DEVELOPMENT LLC, 2023
A bottle system for spirits and beverages that adds visual interest and brand loyalty. The system involves a bottle with an internal stirrer that can create a swirling vortex in the liquid. The stirrer is activated by a detachable base that also has a light source. The base can wirelessly connect to a mobile device to change the vortex shape and light color. This allows customization and tracking of usage. The bottle has a narrow neck and flexible stirrer to fit. The base indirectly rotates the stirrer to prevent mechanical connection. The system aims to grab attention in bars and clubs with dynamic visuals.
4. Customizable Decorative Sleeve for Soft-Packaged Products with Adaptive Fit and Hygienic Covering
ASKINS GEARHART AMBER, 2023
Decorative sleeve for soft-packaged products like toothpaste, makeup, ointments, or lotions to transform their exterior into a customizable, decorative, and hygienic covering. The sleeve has a body, dispensing opening, and product receiving section. It conceals the product when inserted and has a decorative feature on the outside. The sleeve can adapt to various soft-packaged items and allows customization like size, color, texture, and functionality. It provides a decorative aesthetic, convenience, and hygiene enhancement for products with soft packaging.
5. Pharmaceutical Packaging Box with Tactile and Visual Surface Design Elements
AMICUS THERAPEUTICS INC, 2023
A pharmaceutical packaging box with visual effects to enhance the user experience and make the product more appealing. The packaging box has design features like embossing, debossing, foil stamping, holographic printing, or other techniques that create tactile or visual effects on the surface of the box. These effects can be used to convey product information, branding, or other messages to the user. The visual effects could be simple patterns, intricate designs, or anything that catches the eye and adds an element of interest to the otherwise plain pharmaceutical packaging. The goal is to create a packaging box that stands out and provides an engaging user experience beyond just the medication inside.
6. Pharmaceutical Packaging Box with 3D Embossing, Holographic Foil Stamping, and Color-Shifting Ink
AMICUS THERAPEUTICS INC, 2023
A pharmaceutical packaging box with visual effects to make the packaging more attractive and engaging for patients. The box has a unique design with features like 3D embossing, holographic foil stamping, or color-shifting ink to create visual effects that catch the eye and provide an enhanced tactile experience. The aim is to make the packaging more appealing and memorable, potentially improving patient adherence to medication regimens.
7. Packaging Bag Surface Design with Customizable Decorative Patterns and Embossed Elements
KOREA GINSENG CORP, 2023
A decorative design for packaging bags. The design aims to enhance the visual appeal and aesthetic value of packaging bags. The design can be printed, embossed, or applied as a label on the packaging bag surface. It can feature various patterns, images, logos, or text to make the bags more attractive and distinctive. The design can also convey brand identity, product information, or promotional messages.
8. Plastic Bottle with Polygonal Surface Forming Ridges and Valleys for Tactile and Visual Differentiation
SUNTORY HOLDINGS LTD, 2022
Plastic bottles for carbonated beverages and carbonated beverage products with distinctively differentiated appearance compared to conventional bottles. The bottle has an uneven surface formed by a plurality of polygonal surfaces with ridges and valleys instead of the smooth curved surfaces of traditional bottles. This provides a visual and tactile difference when picking up the bottle. The ridges and valleys are formed by intersecting polygonal faces. The uneven portions can be symmetric or asymmetric, and have specific size and placement ranges to maximize the tactile and visual effect.
9. Smoking Article Wrapper with Selective Gloss Differential via Flexographic Polymer Coating
JT INTERNATIONAL SA, 2022
A smoking article wrapper, like cigarette paper, with highly reflective areas and less reflective areas to provide visual differentiation and premium appearance compared to conventional papers. The wrapper has coated areas with a gloss of 4-10 GU and uncoated areas with lower gloss. The coated areas provide a noticeable contrast in glossiness exceeding 2 GU compared to the uncoated areas. The wrapper is produced by selectively printing a polymer onto some areas using flexography to create the coated areas with higher gloss.
10. Packaging Box Design with Seamlessly Integrated Compartment and Main Box Sections
COUPANG CORP, 2022
A packaging box design with a unified appearance where the compartment section and the main box section are connected seamlessly to create a cohesive whole. This provides a visually pleasing and harmonious packaging that avoids the disjointed look of separate sections. The compartment section can have features like handles or cutouts that complement the main box design for a cohesive aesthetic.
11. Reusable Packaging System with Customizable Branding and Recyclable Materials
MOURET JEAN, 2022
A reusable and customizable packaging system for e-commerce that allows consumers to receive goods in a reusable container that can be returned for refilling or repurposing. The packaging is made from easily recyclable materials and can be branded by the product seller. The system aims to reduce waste from single-use packaging, provide a reusable option for consumers, and enable better branding control for sellers.
12. Absorbent Article Package with Dual-Effect Animal Symbol and Transparent-Opaque Visual Interface
UNI-CHARM CO LTD, 2022
Package design for absorbent articles like menstrual pads that improves user attachment to the product. The package has an animal symbol on the wrapped absorbent article and an identical animal on the bag. The bag has a transparent portion and an opaque portion. The bag animal design has a section visually recognized as overlapping the transparent portion and a section visually recognized as overlapping the opaque portion. This provides different visual effects when viewing the bag from the transparent section versus the opaque section, creating a unique and memorable design.
13. Packaging Box with Distinctive Geometric Shapes and Surface Textures
TAKEDA PHARMACEUTICAL COMPANY LTD, 2022
The packaging box design aims to enhance the visual appeal of the product inside by using a unique and eye-catching appearance. The design may involve unconventional shapes, colors, textures, or graphics on the box to make it stand out on shelves. The goal is to create a packaging that grabs attention and encourages customers to pick up and purchase the product inside.
14. PET Plastic Bottle with Integrated Engraved Product Identification
KIM YE JIN, 2022
Eco-friendly PET plastic bottle that allows easy recycling and displays product without a label. The bottle has the product name engraved directly on the front side instead of using a removable plastic label. This eliminates the issue of labels not being properly removed or recycled due to adhesive residue. The engraving provides a permanent and visible product identification without relying on a separate label that can be left behind or not fully removed. The engraving design can be customized to match the brand image.
15. Packaging Box with Customizable Surface Features for Printed Graphics
HISAMITSU PHARMACEUTICAL CO INC, 2021
A packaging box design with customizable features like logos, product descriptions, and patterns printed on the surface. The box can be used to contain and protect products during shipping and storage. The customization options allow branding, product information, and decorative elements to be added to the packaging to enhance its appearance and provide useful product details.
16. Packaging for Absorbent Articles with Convex-Concave Front Surface Pattern
UNICHARM CORP, 2021
Absorbent article packaging with a unique design to enhance the decorative effect of the packaging. The packaging has a convex-concave pattern on the front surface and a smooth rear surface. This creates visual interest when viewing the packaged absorbent articles through the transparent front. The concave areas can overlap colored areas of the absorbent articles, making them less noticeable. The convex areas can be painted to form images or patterns. This balances visibility of the absorbent articles with decorative effect.
17. Cardboard Gable-Top Packaging with Attached Printed Unit on Inclined Surface
HAMFELDER HOF BAUERNMEIEREI GMBH & CO KG, 2021
Cardboard gable-top packaging with enlarged information area by attaching a separate printed unit to the inclined surface of the box. This separate printing unit can be made from materials like paper or coated paper to provide an enlarged area for printing additional information on the box beyond the standard gable-top surface. The separate printing unit attaches to the inclined surface of the box and extends over it, allowing for more space to display product details, branding, instructions, etc. without changing the basic box dimensions or structure.
18. Packaging Box with Convertible Display Features and Transparent Windows
OJI HOLDINGS CORP, 2021
Packaging box that can be used for both shipping and display purposes. The box has features that allow it to be used as a display container even after the product inside has been removed. This provides a more attractive and presentable option compared to just using a plain shipping box for display. The display capabilities may include features like transparent windows, cutouts, or removable panels to showcase the product inside. The box can also have additional graphics or branding to make it more visually appealing when used for display.
19. Packaging Bag with Contrastive Gloss and Non-Gloss Reflection Display Areas
OJI HOLDINGS CORP, 2021
Packaging bag for products like diapers that enhances visibility and discriminating power to stand out on store shelves. The bag has a reflection display area on the top and/or body that uses a contrast between glossy and non-glossy regions to make the displayed characters, patterns, etc. more noticeable. The reflection display is formed by a non-gloss suppressing region surrounded by a gloss suppressing region, or vice versa. This creates a clear difference in the way light is reflected between the target part and its surroundings, making it easier to distinguish and draw attention.
20. Inner Frame with Detachable Wall Element for Enhanced Printability on Packaged Products
MAYR MELNHOF KARTON AG, 2021
Inner frame for packaging cigarettes and similar products that improves printability and customization options by covering the engagement and vision hollows on the front wall. The inner frame has a detachable wall element that partially covers the hollows. This allows additional printing or branding on the front wall without obstruction from the hollows. The wall element can be partially attached via bending lines or continuous perforations to allow detachment.
21. Plastic Bottle with Smooth Cylindrical Display Section and Pressure Absorbing Panels
DAI NIPPON PRINTING CO LTD, 2020
A plastic bottle with a smooth, wrinkle-free display surface for labels and branding without distortion. The bottle has a cylindrical body with a portion that is smooth and free of irregularities. This smooth section is at least 180 degrees around the circumference. Pressure absorbing panels are provided in the remaining sections of the body. This allows the internal pressure changes to be absorbed without distorting the smooth display area. A peripheral groove is provided above and below the pressure absorbing panels. This helps absorb any remaining pressure changes. The smooth section with the display is wider than the sections with the pressure absorbing panels. This prevents label distortion when wrapped around the bottle.
22. Ornamental Beverage Dispenser with Dual-Reservoir Design and Internal Illumination
BBF CREATION LLC, 2020
Ornamental dispenser for alcoholic beverages like liquor that provides increased branding space while conforming to government regulations on liquor volume. The dispenser is shaped like a large bottle but contains a smaller inner reservoir filled with the alcoholic beverage. The outer reservoir is filled with air or water. Illumination inside the inner reservoir highlights the branding inside. This allows more branding space on the outer bottle without violating volume restrictions.
23. Heat Shrinkable Film with Directional Shrinkage for Full Surface Conformity on Squeeze Bottles
OKURA INDUSTRY CO LTD, 2020
Heat shrinkable film for decorating squeeze bottles to provide design and labeling on the bottle itself rather than a separate label or bag. The film is heat shrunk to conform tightly to the bottle surface without distortion. It contains information about the contents, branding, etc. The film is designed with specific shrinkage rates in width and length directions to prevent peeling off during squeezing. The film also contacts the entire bottle surface, including the cap and bottom. This allows the film to be printed with features like opening perforations that are correctly positioned on the bottle. The film is applied before final sealing of the bottle.
24. Plastic Bottle with Distinct Container Body Printing and Blank Areas for Enhanced Design Variability
DAI NIPPON PRINTING CO LTD, 2020
A plastic bottle with increased design flexibility by having separate printing areas. The bottle has a container body with a first printing area and a blank area nearby. This allows a second print area to be added in the blank area. This allows more designs compared to just having one printing area on the bottle.
25. Aerosol Container with Pressing Head and Uniquely Shaped Bottle Body for Distinctive Visual Effect
AMOREPACIFIC CORP, 2020
Aerosol container for packaging cosmetics like shampoo and conditioner that has a clean and distinctive appearance. The container has a pressing head and bottle body with a unique shape that provides a novel visual effect when viewed from different angles. The container's outline is designed to be clean and concise, creating a visually appealing and distinctive appearance compared to traditional aerosol containers.
26. Packaging Container with Distinctive Structural Design and Aesthetic Features
KOSE CORP, 2020
A unique packaging container for fragrances and cosmetics that has an innovative design. The container aims to stand out on store shelves and catch consumers' attention. The design may have unconventional shapes, textures, colors, or materials compared to traditional packaging. The goal is to create a packaging that is both functional for storing and transporting the product, as well as visually appealing and memorable for the customer.
27. Integrated Packaging with Collapsible Graphic Block and Foldable Panels
WESTROCK SHARED SERVICES LLC, 2020
Packaging design that allows collapsible graphics to be integrated into the package for both shipping and retail display. The packaging includes a tray to hold the product and a collapsible graphic block connected to the tray. The graphic block folds down for compact shipping and unfolds for display. This is achieved by foldable panels that overlap when collapsed and extend when opened. The tray and graphic block are integrally connected along fold lines.
28. Product Packaging with Transparent Front and Hologram Reflective Layer
ARTHUR P&D CO LTD, 2019
Packaging for products like cosmetics that increases attention when displayed. The packaging has a transparent front sheet, a rear sheet, and a hologram reflective layer between them. The hologram layer is larger than the product size and faces the front sheet. This reflects light rays back towards the product when displayed. It also allows viewing the product inside. The hologram layer can have branding, logos, or product images printed on it. This creates an eye-catching effect that enhances product visibility and appeal on store shelves.
29. Packaging Box with Print-Compatible Surface and Enhanced Visual Design Elements
HISAMITSU PHARMACEUTICAL CO INC, 2019
A packaging box with a unique design that can be printed on and has additional logos, product descriptions, patterns, or designs on the surface. The packaging box design is intended to make the product stand out on store shelves and catch consumers' attention. The design may also serve a functional purpose, such as providing product information or instructions, or facilitating stackability.
30. Bag-Shaped Packaging Sheet with Convexo-Concave Texture and Enhanced Print Surface
UNICHARM CORP, 2019
Package of absorbent articles with a bag-shaped packaging sheet that improves the decorative effect of printed designs. The packaging sheet has a convexo-concave texture on the front side and a smoother back side. This texture provides a tactile effect when touched. The printed designs on the sheet are also improved. The texture helps prevent printing unevenness by providing a consistent surface for printing. The texture can be embossed dots or patterns. The texture can be combined with other design elements like a wearer image.
31. Outer Sleeve Packaging with Top-Biased Window and Insert Shelves for Product Display and Branding
PROCTER & GAMBLE, 2019
Packaging system for personal care products that allows for a large window on the front of the outer sleeve to show the product inside while also providing a large area for branding and messaging on the bottom of the sleeve. The insert secures the product and has shelves positioned at specific heights relative to the window location on the sleeve. This configuration biases the window towards the top of the sleeve and leaves a continuous unobstructed area on the bottom for graphics and branding.
32. Transparent Hard Shell Package with Dual Graphic Layers and Reclosable Lid
WRIGLEY W M JUN CO, 2019
Reclosable, multi-article hard shell package for confectionery products like chewing gum that provides improved branding, dispensing, and durability compared to traditional paper or foil-based packages. The package has a transparent hard shell container with a reclosable lid. An inner graphic layer inside the container is visible through the transparency. An outer graphic layer on the shell is superimposed on the inner layer. This allows distinct branding on both inner and outer surfaces. The inner layer holds the product and can be seen through the container. The outer layer provides durability and protects the inner layer from wear. The reclosable lid allows multiple items to be dispensed without collapsing the container.
33. Cosmetic Packaging Container with Distinctive Geometric Design Elements
GWO CHYANG BIOTECH CO LTD, 2019
The invention relates to the design of cosmetic packaging containers, specifically the appearance of such containers. The goal is to provide an attractive and distinctive design for cosmetic packaging that stands out on store shelves and appeals to consumers. The design may involve unique shapes, textures, colors, patterns, or finishes that make the packaging more visually appealing and memorable compared to traditional cosmetic containers.
34. Packaging Structure with Integrated Distinctive Pattern and Color Combination
ZHONGFU BIOLOGICAL TECHNOLOGY CO LTD, 2019
Packaging design that uses a unique combination of patterns and colors to wrap commodities. The focus is on creating visually appealing packaging that stands out on shelves by combining distinctive patterns and bold colors. The goal is to make the packaged products more attractive to consumers and help them stand out in a crowded market.
35. Vials with Customizable Features for Distinctive Product Identification
ANA ISABEL RODRIGUES BARBERO GONZALES, 2019
Customized vials for food and perfume products that allow companies to personalize their packaging and brand identity. The vials have features that uniquely characterize the products and make them recognizable. This visual differentiation through packaging is becoming more important in the food and perfume markets as companies seek to stand out and link their products directly to their brands.
36. Vodka Bottle with Removable Insert for 3D Logo Display in Separate Channel
EVI SPIRITS LLC, 2019
Vodka bottle with a removable insert that can be used to display a 3D logo or advertising message through the bottle. The insert fits into a channel in the bottle that is separate from the main fluid reservoir. This allows the insert to be seen through the transparent bottle walls while the bottle is in use. The insert can be made of a different material than the glass bottle, like metal, to create a contrast and visual interest. The insert can be securely held in place in the channel without obstructing the bottle opening.
37. Packaging Container with Distinctive Non-Traditional Geometric Shape
KOSE CORP, 2019
A unique packaging container design for fragrances and cosmetics that aims to provide a novel and attractive option for product packaging. The container has a distinctive shape that sets it apart from traditional cylindrical containers. The design may feature curved surfaces, asymmetrical shapes, or other non-traditional features that make it stand out on shelves. The goal is to create an eye-catching and memorable container that will grab consumers' attention and differentiate the product from competitors.
38. Customizable Packaging Bag with Surface-Printed Designs and Integrated Functional Features
HISAMITSU PHARMACEUTICAL CO INC, 2019
A customizable packaging bag with printed designs and features like logos, product descriptions, patterns, etc. on the surface. The bag can be designed specifically for a product and brand, providing a unique and personalized packaging experience. The bag can also have additional functionality like handles, zippers, or pockets.
39. Dual-Sided Packaging Bag with Concealed Simpler Design for Chitose Candy
LIFEGRAPH INC, 2019
Packaging bag for Chitose candy with designs on both sides to prevent the simpler back design from being visible when carried by small children during Shichigosan pilgrimages. This prevents the plain back from being reflected in photos taken while carrying the bag. The front has characters and designs like "Chitose candy" and "Shichigosan," while the back has a simpler design.
40. Product Packaging with Distinctive Visual Features for Enhanced Shelf Differentiation
RIGO TRADING SA, 2019
A distinctive product packaging design that enables easy identification and differentiation of products on store shelves. The packaging has unique visual features, such as shapes, colors, textures, patterns, or materials, that make it instantly recognizable and distinguishable from other packaging designs. The goal is to create a packaging design that stands out and grabs consumers' attention, helping products to stand out among crowded shelves and compete in the market.
41. Ornamental Liquor Dispenser with Enlarged Outer Housing and Illuminated Inner Reservoir
BBF CREATION LLC, 2019
A large format ornamental dispenser for liquor that provides increased branding space while conforming to regulations on liquor volume. The dispenser has an outer housing shaped like a large bottle, but the inner reservoir filled with liquor is smaller. The outer reservoir is filled with air or water. Illumination inside the inner reservoir highlights the branded inner shape when dispensing.
42. Reclosable Multi-Article Hard Shell Package with Dual-Layer Graphic Branding and Transparent Container
WM WRIGLEY JR CO, 2019
Reclosable, multi-article hard shell packages for confectionery products like chewing gum that have improved durability and branding compared to traditional paper or foil packages. The package has a partly transparent hard shell container with a reclosable lid. Inside, there's an inner graphic branding layer visible through the transparent container. An outer graphic branding layer is on the container exterior. This allows distinct branding on both the inside and outside of the package. The inner branding can still be seen through the transparent container when opened, even if the outer branding wears.
43. Sequential Narrative-Revealing Packaging with Folded Wrapper and Inner Container
LE DONNE MAURIZIO, 2019
Packaging design that reveals a story as the product is unwrapped. The packaging has an inner container for the product and an outer wrapper that is printed and folded in a specific way to gradually and sequentially reveal story elements as the wrapper is unfolded. The folding pattern is designed to progressively reveal the printed content in a logical narrative order as the consumer opens the package.
44. Packaging Box with Curved Edges, Magnetic Closures, and Transparent Windows
AKRAPOVIC DD, 2018
A unique packaging box design for outer packaging that provides protection and presentation for products. The design aims to stand out from traditional packaging and improve the user experience. It features an eye-catching shape with curved edges, a sleek finish, and customizable branding options. The box can be made from eco-friendly materials and can have features like magnetic closures, transparent windows, and handles to make it more functional and user-friendly. The goal is to create a packaging box that is both visually appealing and practical for consumers.
45. Cosmetics Packaging Box with Transparent Window and Customizable Decorative Frame
KRACIE HOME PRODUCTS LTD, 2018
A unique design for cosmetics packaging boxes that provides enhanced product visibility and customer appeal. The packaging boxes have a transparent window on the front that allows the cosmetic inside to be seen. This window is surrounded by a decorative frame that can be customized with branding or design elements. The transparent window provides a clear view of the product while the decorative frame adds visual interest and branding. The overall effect is a more engaging and attractive packaging experience for customers.
46. Transparent Hard Shell Packaging System with Dual-Layer Graphic Branding and Reclosable Lid
WM WRIGLEY JR CO, 2018
A reclosable, multi-article packaging system for confectionery products like chewing gum sticks that improves durability and branding compared to traditional packaging. The packaging uses a transparent hard shell container with an inner graphic branding layer inside visible through the container. An outer graphic branding layer is applied to the container exterior. This allows distinct visual branding inside and out without the need for customized packaging for each item. The inner branding is better protected inside the hard shell compared to paper/foil wrappers. The reclosable lid prevents spills.
47. Packaging Box with Customizable Surface Printing for Logos and Patterns
HISAMITSU PHARMACEUTICAL CO INC, 2018
Packaging box with customizable design and features like logos, product descriptions, patterns, etc. printed on the surface.
48. Packaging Box with Customizable Exterior Surface Design Elements
HISAMITSU PHARMACEUTICAL CO INC, 2018
A packaging box with customizable designs on the surface. The box can have printed designs, logos, product descriptions, patterns, or other decorative elements on its exterior. The designs can be unique to the product inside the box or match the branding of the company producing the product. The customized designs add visual interest and can help differentiate the product on store shelves.
49. Packaging Box with Surface Customization for Printed Visual Elements
HISAMITSU PHARMACEUTICAL CO INC, 2018
A customizable packaging box design that can have logos, product descriptions, patterns, or other designs printed on its surface. The design can be used for products like food items, consumer goods, etc. The customization allows brands to add their own unique visual elements to the packaging to stand out and differentiate their products on store shelves.
50. Packaging Box with Printable Surface for Customizable Branding and Design
HISAMITSU PHARMACEUTICAL CO INC, 2018
Customizable packaging box design that allows brands to print their own logos, product information, and designs on the box surface. The design is versatile and can be printed on the box to add branding and customization. This allows companies to tailor the packaging to their specific products and branding needs.
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