Packaging Impact Design for Retail
118 patents in this list
Updated:
Retail product visibility faces increasing challenges in modern commercial environments. Studies show that consumers make purchase decisions within 2-3 seconds of viewing products, while retail spaces struggle with limitations of shelf space, lighting variations (ranging from 150-1500 lux), and competition for attention across thousands of SKUs in typical store environments.
The fundamental challenge lies in creating visual distinction and engagement while maintaining practical constraints of manufacturability, shipping efficiency, and cost-effectiveness.
This page brings together solutions from recent research—including dynamic illumination systems, innovative material treatments like laser-etched cellulosic wrappers, structural designs that optimize viewing angles, and adaptable display mechanisms. These and other approaches focus on enhancing product visibility and consumer engagement while meeting the practical demands of retail environments.
1. Wine Bottle Holder with Rotating Mechanism and Integrated LED Illumination System
TEAM YTD CO LTD, 2024
Wine bottle holder with rotating function and integrated lighting to enhance the aesthetic and functionality of wine presentations. The holder has a rotating mechanism that allows the wine bottle to turn when placed on the holder. This adds visual interest and can show the remaining wine level. The holder also has LED lights inside the holder and base to illuminate the wine bottle and cup, respectively. This helps see the wine levels and adds decorative lighting to the wine setup.
2. Cellulosic Wrapper for Aerosol Devices with Laser-Etched Designs
JT INTERNATIONAL SA, JT INT SA, 2024
Aerosol-generating article wrapper with etched designs that provides branding and decoration on aerosol devices like e-cigarettes without the issues of embossing or printing. The wrapper is made of cellulosic material with a thickness of at least 35 microns and tensile strength of at least 25 N/15 mm. The etched designs are created by laser etching, evaporating material to carve lines less than the thickness of the wrapper. This allows detailed, customizable designs without tools or inks that can transfer.
3. Lighting Container with Inner Opaque Bottle and Reflective Particle-Filled Viscous Medium
RPG LAB CO LTD, 주식회사 알피지랩, 2024
A lighting container that improves aesthetics by dispersing reflective materials in the container and illuminating them. The container has an outer transparent bottle and an inner opaque bottle with a viscous filling material containing reflective particles. When lit, the particles disperse and reflect the light inside the container. This creates a milky way effect that can be customized by changing the light color. The container seals the top and bottom with covers, and the lighting module is installed at the bottom. The reflective material is injected into the container to distribute the particles evenly.
4. Packaging Box with Grapefruit-Shaped Foldable Side Walls and Removable Cover
VANUNG UNIVERSITY, 萬能學校財團法人萬能科技大學, 2024
A grapefruit-shaped packaging box with an innovative design that aims to make light-covering boxes more attractive and reusable compared to traditional boxes. The box has a unique grapefruit shape with a foldable side walls and a removable cover made by bending cross-shaped and polygonal plates, respectively. The folding edges on the side walls allow the box to collapse for storage and transportation. The insertion holes between the side walls connect them when the box is assembled. The removable cover can be reused for other purposes after removing the product inside. The grapefruit shape adds visual appeal to attract attention compared to the monotonous geometric shapes of conventional boxes.
5. Paper Food Packaging Box with Laminated Brown and White Kraft Paper Layers
전호일, JEUN HO ILL, HOIL JEON, 2024
A paper food packaging box that increases the perceived quality of packaged food by using a combination of brown and white kraft paper. The outer layer is made of brown kraft paper, while the inner layer is made of white kraft paper. This provides a contrast that elevates the perceived quality of the packaging compared to using just brown kraft paper. The two layers are laminated together using adhesive and heat fusion.
6. Packaging Box Lid with Foldable Flaps Forming Inverted Trapezoidal Crease Pattern
PACKAGE NAKAZAWA CO LTD, 株式会社パッケージ中澤, 2024
A packaging box lid design that mimics the appearance of a flat wrapped furoshiki cloth when the box is closed. The lid has a unique folding mechanism that creates an inverted trapezoidal crease pattern on the front and rear walls. The design involves foldable flaps and panels that can be raised and lowered to form the trapezoidal shape. It allows the lid to be shaped like a flat wrapped furoshiki cloth when closed. This provides a visual effect similar to wrapping a gift in a furoshiki cloth without the need for separate wrapping material.
7. Container with Angled Foot and Inclined Stance for Enhanced Stability and Visibility
THE PROCTER & GAMBLE CO, PROCTER & GAMBLE, 2024
Container for packaging products that improves viewability, prevents product movement, and has an inclined stance when seated. The container has a front portion with a lower foot region, a rear portion, and side walls defining a receptacle. The foot connects to the bottom wall and is angled complementary to the bottom end of the side wall. When seated, the container leans obliquely. The angled foot prevents sliding while keeping products visible. The container can have additional supports between the outermost ones. The inclined stance allows easy shelf display.
8. Packaging Envelope with Folded Panels Forming Upright Compartment for Brewed Beverage Bags
LEE CHIEN TING, LI JIAN TING, 李建廷, 2024
A packaging envelope for brewed beverage bags that allows display and gifting of multiple bags as a set. The envelope has folded panels that form an upright compartment to hold the bags. It has a front panel, rear panel, and vertical flaps that fold to enclose the bags. An opening between the flaps allows insertion of the bags. The envelope can have features like joints, tabs, and areas for branding or product info.
9. Star-Shaped Packaging Box with Folded Triangular Sections and Slot-Guide Connections
주식회사 엘박스, ELBOX CO LTD, LBOX CO LTD, 2024
A unique star-shaped packaging box that improves product quality, display, and protection compared to conventional rectangular boxes. The star-shaped box is formed by folding and connecting triangular sections around a central flat base. This creates a star shape with eight protruding pillars when viewed from above. The star shape allows the box to be opened and closed like a traditional rectangular box, but with a more distinctive and visually appealing design. The star shape also provides better shock absorption and protection for the packaged product compared to a rectangular box. The folding mechanism involves folding triangular sections at right angles and connecting them with slots and guides. The star shape can be opened and closed like a traditional rectangular box, but with a more distinctive and visually appealing design. The star shape also provides better shock absorption and protection for the packaged product compared to a rectangular box.
10. Box with Foldable Protruding Display Section and Locking Mechanism for Optional Advertising
株式会社クラウン・パッケージ, CROWN PACKAGE CO LTD, 2024
Box design that allows optional POP advertising displays without obstructing product view. The box has a protruding display section that can be folded in when not needed. The display section is connected to the side wall with a fold line and locking feature. When folded, the display section reinforces the side wall and locks in place. Breaking the fold line allows the display to extend further. This lets users choose to use the display or not without interference.
11. Cosmetic Bottle with Tapered Shape and Curved Neck for Enhanced Grip and Dispensing
日商資生堂股份有限公司, SHISEIDO COMPANY LTD, SHISEIDO CO LTD, 2024
A cosmetic bottle with a unique design that aims to provide a more convenient and visually appealing packaging solution for cosmetic products. The bottle has a tapered shape with a curved neck and a narrowed body that gradually widens towards the base. The curved neck has a wide mouth that allows easy dispensing of the product. The narrowed body tapers inwards and gradually widens towards the base, giving the bottle a sleek and elegant appearance. The tapered shape also provides a more comfortable grip compared to traditional cylindrical bottles.
12. Cosmetic Bottle with Six-Petaled Body and Cap Featuring Seamless Curved Surface Transition
TIANMAI SD INT CO LTD, 添美盛德國際股份有限公司, TIANMAI SD INTERNATIONAL CO LTD, 2024
Cosmetic bottle design with a unique petal-shaped appearance that creates a visually appealing interplay of light and shadow. The bottle has a six-petaled body and the cap has a corresponding six-petaled shape. This allows the curved surfaces of the cap and bottle to seamlessly connect when closed, creating a smooth transition. The interplay of light and shadow on the petal shapes gives the bottle an attractive, intricate appearance.
13. Transparent Packaging Box with Foldable Panels and Angle-Responsive 3D Card Inserts
HAPPINESS FISHING GEAR CO LTD, LUCKY FISHING TACKLE CO LTD, 幸福漁具有限公司, 2024
Packaging box with 3D cards that change appearance based on viewing angle to make the box more visually appealing and attractive to consumers. The box has a transparent body made by folding and joining four side panels and two cover panels. Inside the box, there is a 3D card with multiple patterns that creates a double-changing effect when viewed from different angles. This adds visual interest and enhances the packaging value compared to plain boxes.
14. Bottle Openers with Integrated Decorative Designs and Multi-Material Construction
Moritz Reisch, REISCH MORITZ, 2024
Decorative bottle openers that are both functional and aesthetically pleasing. The openers are made from materials like metal, wood, or glass, and may have intricate designs or embellishments like gems or engravings. They are meant to serve as both useful bottle openers and as decorative objects on their own when not in use.
15. Fragrance Packaging with Hydrochromic Ink-Printed Paperboard for Interactive Visual and Olfactory Effects
ELC MANAGEMENT LLC, イーエルシー マネージメント エルエルシー, 2024
Packaging for sprayable fragrances that provides a unique visual and olfactory experience when the product is sprayed on it. The packaging combines a sprayable fragrance in a primary container with a secondary packaging made of paperboard with specific absorbency, thickness, and porosity. The secondary packaging has surfaces printed with hydrochromic ink or overlaid with hydrochromic film. When sprayed with the fragrance, the hydrochromic areas become transparent revealing hidden graphics while slowly releasing fragrance vapors. As the fragrance evaporates, the visual and olfactory effects fade.
16. Packaging Bag with Pivoting Flap Mechanism and Integrated Foldable Feature
BENTINO GMBH, 2024
Packaging bag with a pivoting flap that surprises and delights recipients. The bag has an access opening and a side wall with a fold that connects to a flap. The flap can pivot between a storage position against the side wall and a presentation position extended out. This allows the flap to be hidden when closed, then popped up and visible when opened, creating a surprising reveal. The flap can also have features like pop-ups or lights to further enhance the effect.
17. Stackable Packaging Container System with Enlarged Top Container and Stepped Flange Support
シーピー化成株式会社, CP KASEI CO LTD, 2024
Packaging container stacking configuration to improve the appearance of objects contained in the top container when multiple containers are stacked. The top container is made larger than the bottom containers. When stacked, the top container contacts the bottom container's stepped flange, which provides additional support. This prevents shifting and reduces the risk of the top container falling. By having the largest container on top, consumers can easily see the contents. This is especially beneficial for high-end food items where presentation matters.
18. Transformable Packaging Box with Collapsible Main Body Revealing Three-Dimensional Visual Figure
ÖZGÜR YURTSEVEN, 2024
A packaging box for food items that can transform into a gift card when the lid is opened. The box has a main body that can be used as a packaging for food items. But when the lid is opened, the main body folds and collapses to reveal a three-dimensional visual figure inside. This allows the box to serve as both a functional packaging and a gift card with an eye-catching presentation when the food is consumed.
19. Underwear Packaging with Folded Garment Forming Mountainous Landscape Illusion
PLEASE CO LTD, 有限会社プリーズ, 2024
An underwear packaging design that makes the product appear as a landscape painting at first glance. The packaging involves folding the underwear inside out with the tapered waist and crotch forming the ridgeline and peak of a mountain. The background sheet hides the waistband and represents the landscape. The crotch folds represent snow. This creates an illusion of a mountain painting until the underwear is removed.
20. Confectionery Packaging System with QR Code-Linked Personalized Video Display
PONNEUF WESTERN CONFECTIONERY RESEARCH INSTITUTE CO LTD, 株式会社ポンヌフ洋菓子研究所, 2024
A confectionery packaging system that allows a confectionery store to send personalized videos to customers as a way to convey congratulations, thanks, or appreciation. The system involves printing a QR code on the confectionery packaging that, when scanned, displays a video from the store. This allows customers to view messages, choral videos, or other content from the store via their smartphones. The QR codes are unique to each store, allowing custom videos for each location.
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