Retail product visibility faces increasing challenges in modern commercial environments. Studies show that consumers make purchase decisions within 2-3 seconds of viewing products, while retail spaces struggle with limitations of shelf space, lighting variations (ranging from 150-1500 lux), and competition for attention across thousands of SKUs in typical store environments.

The fundamental challenge lies in creating visual distinction and engagement while maintaining practical constraints of manufacturability, shipping efficiency, and cost-effectiveness.

This page brings together solutions from recent research—including dynamic illumination systems, innovative material treatments like laser-etched cellulosic wrappers, structural designs that optimize viewing angles, and adaptable display mechanisms. These and other approaches focus on enhancing product visibility and consumer engagement while meeting the practical demands of retail environments.

1. Packaging Box with Grapefruit-Shaped Foldable Side Walls and Removable Cover

VANUNG UNIVERSITY, 2024

A grapefruit-shaped packaging box with an innovative design that aims to make light-covering boxes more attractive and reusable compared to traditional boxes. The box has a unique grapefruit shape with a foldable side walls and a removable cover made by bending cross-shaped and polygonal plates, respectively. The folding edges on the side walls allow the box to collapse for storage and transportation. The insertion holes between the side walls connect them when the box is assembled. The removable cover can be reused for other purposes after removing the product inside. The grapefruit shape adds visual appeal to attract attention compared to the monotonous geometric shapes of conventional boxes.

2. Paper Food Packaging Box with Laminated Brown and White Kraft Paper Layers

JEUN HO ILL, 2024

A paper food packaging box that increases the perceived quality of packaged food by using a combination of brown and white kraft paper. The outer layer is made of brown kraft paper, while the inner layer is made of white kraft paper. This provides a contrast that elevates the perceived quality of the packaging compared to using just brown kraft paper. The two layers are laminated together using adhesive and heat fusion.

3. Packaging Box Lid with Foldable Flaps Forming Inverted Trapezoidal Crease Pattern

PACKAGE NAKAZAWA CO LTD, 2024

A packaging box lid design that mimics the appearance of a flat wrapped furoshiki cloth when the box is closed. The lid has a unique folding mechanism that creates an inverted trapezoidal crease pattern on the front and rear walls. The design involves foldable flaps and panels that can be raised and lowered to form the trapezoidal shape. It allows the lid to be shaped like a flat wrapped furoshiki cloth when closed. This provides a visual effect similar to wrapping a gift in a furoshiki cloth without the need for separate wrapping material.

4. Container with Angled Foot and Inclined Stance for Enhanced Stability and Visibility

THE PROCTER & GAMBLE CO, 2024

Container for packaging products that improves viewability, prevents product movement, and has an inclined stance when seated. The container has a front portion with a lower foot region, a rear portion, and side walls defining a receptacle. The foot connects to the bottom wall and is angled complementary to the bottom end of the side wall. When seated, the container leans obliquely. The angled foot prevents sliding while keeping products visible. The container can have additional supports between the outermost ones. The inclined stance allows easy shelf display.

5. Packaging Envelope with Folded Panels Forming Upright Compartment for Brewed Beverage Bags

LEE CHIEN TING, 2024

A packaging envelope for brewed beverage bags that allows display and gifting of multiple bags as a set. The envelope has folded panels that form an upright compartment to hold the bags. It has a front panel, rear panel, and vertical flaps that fold to enclose the bags. An opening between the flaps allows insertion of the bags. The envelope can have features like joints, tabs, and areas for branding or product info.

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6. Star-Shaped Packaging Box with Folded Triangular Sections and Slot-Guide Connections

ELBOX CO LTD, 2024

A unique star-shaped packaging box that improves product quality, display, and protection compared to conventional rectangular boxes. The star-shaped box is formed by folding and connecting triangular sections around a central flat base. This creates a star shape with eight protruding pillars when viewed from above. The star shape allows the box to be opened and closed like a traditional rectangular box, but with a more distinctive and visually appealing design. The star shape also provides better shock absorption and protection for the packaged product compared to a rectangular box. The folding mechanism involves folding triangular sections at right angles and connecting them with slots and guides. The star shape can be opened and closed like a traditional rectangular box, but with a more distinctive and visually appealing design. The star shape also provides better shock absorption and protection for the packaged product compared to a rectangular box.

7. Box with Foldable Protruding Display Section and Locking Mechanism for Optional Advertising

CROWN PACKAGE CO LTD, 2024

Box design that allows optional POP advertising displays without obstructing product view. The box has a protruding display section that can be folded in when not needed. The display section is connected to the side wall with a fold line and locking feature. When folded, the display section reinforces the side wall and locks in place. Breaking the fold line allows the display to extend further. This lets users choose to use the display or not without interference.

8. Transparent Packaging Box with Foldable Panels and Angle-Responsive 3D Card Inserts

HAPPINESS FISHING GEAR CO LTD, 2024

Packaging box with 3D cards that change appearance based on viewing angle to make the box more visually appealing and attractive to consumers. The box has a transparent body made by folding and joining four side panels and two cover panels. Inside the box, there is a 3D card with multiple patterns that creates a double-changing effect when viewed from different angles. This adds visual interest and enhances the packaging value compared to plain boxes.

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9. Packaging Bag with Pivoting Flap Mechanism and Integrated Foldable Feature

BENTINO GMBH, 2024

Packaging bag with a pivoting flap that surprises and delights recipients. The bag has an access opening and a side wall with a fold that connects to a flap. The flap can pivot between a storage position against the side wall and a presentation position extended out. This allows the flap to be hidden when closed, then popped up and visible when opened, creating a surprising reveal. The flap can also have features like pop-ups or lights to further enhance the effect.

10. Stackable Packaging Container System with Enlarged Top Container and Stepped Flange Support

CP KASEI CO LTD, 2024

Packaging container stacking configuration to improve the appearance of objects contained in the top container when multiple containers are stacked. The top container is made larger than the bottom containers. When stacked, the top container contacts the bottom container's stepped flange, which provides additional support. This prevents shifting and reduces the risk of the top container falling. By having the largest container on top, consumers can easily see the contents. This is especially beneficial for high-end food items where presentation matters.

11. Transformable Packaging Box with Collapsible Main Body Revealing Three-Dimensional Visual Figure

Ö, 2024

A packaging box for food items that can transform into a gift card when the lid is opened. The box has a main body that can be used as a packaging for food items. But when the lid is opened, the main body folds and collapses to reveal a three-dimensional visual figure inside. This allows the box to serve as both a functional packaging and a gift card with an eye-catching presentation when the food is consumed.

12. Packaging Box with Reversible Cover and Integrated Lifting Mechanism for Concealed Item Rotation and Virtual Space Creation

SHENZHEN YUTO PACKAGING TECHNOLOGY CO LTD, 2024

Interesting and fun packaging box for items that provides a novel and engaging experience when accessing the contents. The box has a reversible cover that can expose or conceal a recessed compartment. A lifting mechanism connects the cover to a load-bearing part in the compartment. When the cover is flipped, it extends the load-bearing part to lift the item. This creates an illusion of an empty box when closed, then reveals the item rotating out of a hidden compartment when opened. A reflector in the other compartment creates a virtual hollow space visible through the box.

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13. Foldable Packaging Structure with Interlocking Arc-Shaped Panels

NATIONAL TAICHUNG UNIVERSITY OF SCIENCE AND TECHNOLOGY, 2024

Arc-shaped packaging structure that can be easily folded and has arc-shaped ends on both sides. The packaging structure has an arc-shaped bottom, top, and front panel. The sides are folded to form a box. The bottom and top panels have arced ends that fit into holes in the front panel. This allows the panels to fold and connect without tape. The arc shape provides an attractive, distinctive appearance compared to cubic boxes.

14. Triangular Prism Packaging Box with Tapered Slanted Sides and Flattened Base

YING KE PAPER PRINTING CO LTD, 2024

An innovative shape of a packaging box, especially for containing items, with features like: 1. A unique triangular prism shape with slanted sides that taper to a point at one end and flatten out at the other end. 2. The box has a base with three sides, and the top is also triangular with three sides that match the base sides. 3. The slanted sides of the box create a distinctive and eye-catching look. 4. The tapered end of the box allows it to fit snugly into other containers or display shelves. 5. The flattened end of the box provides a stable base when placed on a surface. 6. The triangular prism shape allows the box to be easily stacked and nested.

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15. Wine Packaging Box with Integrated Bottle Support and Distinctive Geometric Design

WU BOYANG, 2024

An innovative wine packaging box that combines functionality, elegance, and a unique shape. The wine box is designed to hold and protect wine bottles while also having an eye-catching appearance. It aims to provide a premium packaging solution for wine enthusiasts that goes beyond just protecting the wine inside.

16. Packaging Container with Raised Protrusion and Convex Sloped Surfaces for Stability and Liquid Management

CP KASEI CO LTD, 2024

Packaging container with features that improve the appearance of stored items like food and prevent shifting. The container has a raised protrusion in the bottom where items are placed. This protrusion has a sloped surface to angle the item upwards. This gives the item more volume and makes it more visible. A lower rib supports the item. The sloped height is higher than the rib. This allows larger items to fully cover the sloped section and still have support. The container can also have narrower slopes connecting to the sloped section. This prevents sliding. The sloped and connecting sections have convex surfaces to reduce oil and liquid adhesion. Non-sloped sections have grooves for oil/liquid storage or transfer. These features widen the range of accommodated item sizes, prevent sliding, and reduce oil/liquid re-adhesion.

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17. Multilayer Packaging Blank with Curved Side Wall Structure for Rounded Package Formation

TETRA LAVAL HOLDINGS & FINANCE SA, 2024

A packaging blank for forming a package with rounded sides, particularly for pourable food products, that improves the appearance and stackability of the packaged product. The blank has a multilayer structure with rounded side walls. This allows the packaged product to have rounded sides instead of sharp corners. The rounded walls provide a more aesthetically pleasing and ergonomic shape for the package. The blank can be made as individual blanks or as a web of connected blanks. The rounded side walls can be created by curving the side wall layers, which may require different materials or thicknesses compared to the flat-walled blanks. The rounded shape improves the stackability of the packaged products by reducing the sharp edges that can cause damage during stacking and transportation.

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18. Car-Shaped Packaging Box with Integrated Insert Piece and Interlocking Front Panels

UNIV VANUNG, 2023

Glue-free, car-shaped packaging box that simplifies materials but has a commercialized visual effect. The box has a base plate and a front plate extending from the base plate. An insert piece connects to the end of the front plate. A socket is between the front panels. This allows the box to be assembled without glue and mimics the shape of a car. The car shape and insert piece provide a more exciting and engaging packaging experience for children's toys and snacks compared to traditional rectangular boxes.

19. Foldable Paperboard Container with Trapezoidal Structure, End-Raised Elements, and Opening Perforations

JOINT STOCK COMPANY BIOCAD, 2023

Foldable paperboard packaging container for pharmaceuticals that has a unique foldable design with raised elements on the ends and perforations for easy opening. The container folds flat when empty for storage and shipping, then forms a trapezoidal shape when filled with products like vials or inserts. The raised elements on the ends provide visual and tactile differentiation compared to standard boxes. The perforations make it easier to open with fingers. The foldable design allows compact storage and shipping, and the raised elements and perforations add aesthetic and tactile appeal for the user.

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20. Vertically Oriented Foldable Cardboard Container with Trapezoidal Joint Surfaces and Raised Elements

JOINT STOCK COMPANY BIOCAD, 2023

Foldable cardboard packaging container for pharmaceutical products that is vertically oriented, foldable, and has trapezoidal joint surfaces for closure. It is assembled from a flat layout and consists of front, back, sides, upper, and lower joint surfaces. The sides can open and close with trapezoidal flaps. The upper surface is for closing and the lower surface is for gluing. The container has raised elements on the upper and lower joint surfaces spaced at specific distances. This design provides a unique visual and tactile experience for consumers compared to conventional pharmaceutical packaging.

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21. Noodle Packaging Box with Resealable Closure, Stackable Design, Vented Side Panels, and Transparent Viewing Windows

22. Packaging Container with Radially Extending Walls and Protruding Foldable Elements

23. Food Packaging Box with Smartphone Interface Simulating Overlay

24. Cosmetic Packaging Box with Snap-On Lid, Internal Dividers, and Viewing Window

25. Packaging Design Incorporating Distinctive Pattern for Visual Differentiation Across Multiple Material Substrates

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